We take pride in our unique blend of family values, cross-cultural expertise, and integrated sales and marketing approach.
Founded by Ling Ling Xiang, Mutian's journey began with a vision to revolutionise fruit distribution in China. Ling's background, spanning marketing studies at Auckland University of Technology and establishing roots in both New Zealand and China, forms the foundation of our unique approach.
This dual cultural understanding, coupled with extensive experience in PR and brand management for international companies, allows us to navigate the complexities of bringing Western fruit brands to Chinese consumers with unparalleled expertise and insight.
Our integrated model combines import sales know-how with effective marketing strategies, offering a comprehensive solution that drives results for our partners. We don't just distribute fruit; we cultivate trust and long-term success.
Strengthened by our connection to Tribal Brands Asia (TBA), our sister company specialising in expanding international food and beverage brands in the China market, we offer end-to-end solutions from localisation through to activation.
Whether you're taking your first steps into the Chinese market or looking to expand your existing presence, Mutian stands ready as your trusted ally. We offer not just local knowledge and innovative strategies, but a genuine partnership built on mutual growth and shared success.
